I work at the intersection of design and technology. I've spent the past decade helping forward-thinking organisations adapt to evolving human needs through innovative digital experiences.
Before jumping into the world of design, I built a background in engineering and business — and I love blending these different perspectives to create a well-rounded, multidisciplinary approach.
Away from work, I enjoy running, cooking Mediterranean dishes, exploring breathtaking views on hikes and generally appreciating the beauty nature has to offer.
Throughout my design journey, I've worked across various disciplines, industries, and company cultures that extend beyond digital design.
My career path began on the research and insights side of the spectrum. From there, I moved into more collaborative roles, working closely with brand, strategy, technology, editorial and marketing teams to develop and implement initiatives ranging from product and service design to 0-1 and strategic consultancy projects.
I've had the privilege of collaborating with some brilliant people on the design of websites, native apps, digital platforms, and innovative solutions used by millions of people globally. Each interaction, project, and challenge I've encountered along the way has shaped my thinking, helping me develop a multifaceted approach to problem-solving.
I do my best work when combining leadership with hands-on design — helping businesses infuse creativity into their products and mentoring designers as they advance their careers. I'm at my happiest when collaborating with my teams in Figma.
I aim to be an active participant in the world, helping to shape a sustainable, brighter future for generations to come. I embrace methodologies rooted in life-centred, inclusive, and regenerative design principles.
As a thinker and maker, I generate business value through beautiful design and seamless experiences. I work on projects end-to-end, from strategy to delivery, specialising in scalable design systems and digital innovation.
If you haven't had the chance yet, feel free to explore my work. I'm always eager to meet new people, so please don't hesitate to say hello! ✌️