Exness is the world's largest retail broker for individuals interested in trading forex, stocks, crypto, and more. Their sophisticated product emphasises a reliable and stable trading environment. As Exness entered their new chapter, our team developed a digital identity system inspired by the language of data and implemented it across various touchpoints.
Although Exness traders are located in different parts of the world, they are connected by a shared language of data. The visual system incorporates granular data points within the user interface at a micro-level, all the way up to the infinitely complex markets at a macro-level.
The new design system offers a unique toolkit of components for representing data. This ranges from foundational UI elements to immersive experiences that bring big data to life. It provides essential functionality for professional traders to excel, while also being flexible enough to emotionally engage with consumers and convey the excitement of trading.
Since launching the new brand and website, Exness reached a monthly trading volume of $5.1 trillion – a 34.21% increase from the previous months' $4 trillion trading volume. The number of active clients also reached a new record of over 836K in less than 4 months, surpassing the previous 700K active traders at Exness.
Joel Smith, Tom Dixon, Anya Mooney, Joey Nanni + Exness Marketing, Product and Web teams
