These days, data is plentiful – but it’s only as useful as the insights it can provide. Google is increasingly looking to craft stories that marry the ‘what’ - and key data points from their ‘engine of intention’ – with the deeper ‘why’ fueling human behaviour. For over 4 years, I partnered with Google global insights and strategy teams to help bring these stories to life, and drive impact with Fortune 500 companies from FMCG, automotive, healthcare, tech and beyond.
Storytelling is a major focus for Google – both through the content itself and its visualisation. Each story is unique, and I developed different visual systems and data visualisation toolkits for different themes, industries and audiences. As the Google team works with large and diverse data sets, it is critical to have a cohesive format that is both useful and flexible around different creative executions.
In order to balance the ‘what’ and the ‘why’ in their findings, my designs aimed to both simplify and communicate large, complex data sets and methodologies – while also bringing the human component to life through compelling imagery, illustrations and data visualisation elements.
