IBM iX is a renowned global business design partner that collaborates with customers from diverse industries and countries across the world. With a focus on providing digital consultancy services to various stakeholders within businesses, my projects were often centred around digital strategy with a strong emphasis on human-centered design thinking.
Collaborating closely with both IBM thought leaders and client teams, my role was ideating and visualising innovative concepts for digital experiences. This involved gaining a deep understanding of the user's needs and preferences, and translating them into tangible solutions. Together with various cross-functional teams, we created wireframes, concept boards, interaction models, and eventually transformed them into high-fidelity interface and prototypes, which effectively demonstrated the power of IBM's AI-infused systems.
Throughout my time at IBM, I helped my teams deliver impactful digital experiences and strategic initiatives that resonate on a large scale:
• Conceptualised and designed digital solutions that served 100K+ users
• Helped shape multiple $10M+ winner proposals
• Outputs reached a global audience of 9M+ IBM followers
