Microsoft Advertising is a leading online advertising platform worldwide. As they transitioned into a new phase driven by AI, they required an unique experience that would make waves in the industry, shift perspectives, and attract new customers. We collaborated with their brand, marketing, product, and development teams to enhance their design system and make the overall experience more engaging.
The launch generated over six million impressions in two weeks, targeting executives and BDMs in the US and UK during Cannes Festival of Creativity. During this period, revenue increased due to 967 key account creations and 200 active accounts.
Noemi Roser, Anya Mooney, George Rabôt, Cindy Wu, Glen Yeoh, Toby Milner-Gulland + Microsoft and Accenture teams
